Ciao, mi chiamo Marica
UNA BREVE STORIA DI CHI SONO, COSA FACCIO E PERCHÉ DOVREMMO ESSERE AMICI
Con oltre 15 anni di esperienza nel settore del retail di moda, mi definisco un esperta di visual merchandising.
È grazie a queste due piattaforme che i negozianti, i brand e le scuole mi trovano e mi chiedono di lavorare insieme ai loro progetti.
Oggi principalmente svolgo attività di consulenza per negozianti indipendenti che desiderano aumentare le loro vendite utilizzando il visual merchandising ed insegno in workshop, master class, lecture in università e master.
Collaboro anche con diverse associazioni di categoria, quindi con negozianti di tutti i tipi e di tutta italia, per condividere le mie conoscenze di visual merchandising da usare come leva per fare più cassetto.
Visto che tutto questo non sembrava essere abbastanza, a Giugno 2016 ho iniziato a collaborare con Fabio Colturri, fondatore di Haigō, a questo progetto ambizioso.
Fabio mi ha contattato via Instagram per chiedere un consiglio: in modo diverso da altri, che semplicemente chiedevano formule magiche per arrivare al loro obbiettivo senza fatica, Fabio mi ha raccontato del suo progetto di aprire un concept store di design a Milano basato su esperienze "analogiche" e multisensoriali: Haigō.
Ho visto subito le grandi potenzialità del progetto e ho deciso di farne parte perché lo considero un'opportunità per innovare il futuro del retail italiano.
Oh si! Quasi dimenticavo.
Sono anche una mamma single, ho 2 bambini (10 e 5 anni); ho anche un cavallo che ama le coccole come un gatto: se mi segui su Instagram probabilmente li hai già visti tutti e 3 🙂
Chi è felice con una sola vita?
Il mio background
As a kid
I grew up in Milan raised by a high-fashion tailor and a sales manager of luxury fabrics. Both my parents wanted me to be a school teacher.
By growing up in a fashion environment I developed a strong passion for what happens “behind the scenes”.
As a kid, I only wanted to play with Barbie’s boutique, setting windows and styling Barbie’s mannequins to attract other dolls inside my boutique and change my clothes for each occasion.
I always wanted to follow some sort of artistic path but I was really bad in two subjects (believe it or not): art and English.
So, as my parents kindly suggested, I ended up attending a teaching school learning about philosophy, anthropology, and psychology.
After two years I was fed up: I decided to switch to an art school and start all over again.
It wasn’t easy.
High school was not the brightest period of my life, the only two highlights were:
- I discovered Caravaggio and his art, that I still love and feel so deeply connected with.
- I followed the rise of Tom Ford and the glorious renaissance Gucci in 1995. His work as Creative Director for the brand is a very strong inspiration for me even today.
Once I got my diploma, I wasn’t sure on which school to attend next: I was hesitant between Marangoni and IED.
Fees were quite high and I couldn’t make up my mind, so my mum suggested to start working in a showroom -since she was working in one-to see if I could figure it out.
Long story short: never get back to school ever.
The first job was folding t-shirts, thousands, all to be folded in the same dimension, the range of color, on the same shelf. A million times a day.
While working as a showroom assistant, I always offered myself to stay for the night shift to help the visual merchandising team on anything they needed.
It’s from these experiences that everything bloomed. I followed my dream to be a Visual Merchandiser for different brands, between Italy, Russia and UK (where I lived for 3 years); you can check my full work experience here.
In 2009 I moved to Japan for 7 months without a job or a master plan, neither knowing the language. Just, you know, to challenge me. I worked a few months for Roberto Cavalli Japan as Visual Merchandiser and also got to see Mount Fuji (Woop Woop!).
Then it was time for a big decision: with the money in my pocket I could live one more month in Tokyo or three months in New York City.
I pick the second and booked the flight. In Manhattan I found out that some of the dreamy 5th Ave’s window displays weren’t that cool, so I started to take pictures and create YouTube videos where I explained and analyzed their weakness. I never expected that it could turn into a chance to gain new clients: trust me it was January 2010, not yet the multi-billionaire Youtuber era.
Some independent retailer contacted me with asking to re-make their windows, so I started my career as a freelance in New York and moved it to Milan in March 2010