Is pinning clothes on mannequin a good practice for you?
Few days ago I’ve posted a picture on my Instagram showing a mannequin wearing sweater that was been pinned on its back altering the shape of the product.
I also added this phrase
“Pins, really? I want to see the real shape of clothes!”
This because, from a customer point of view, is really important to see clothes real shape while the are displayed on a mannequins, it’s the main reason why we use mannequins: to show shape and how to style items up in order to suggest a selling proposal.
As a really obvious concept to me, I wasn’t expecting all the controversial comments I got below my picture.
For this reason I decide to make my point of view more clear as I strongly believe that is never a good idea to pin clothes and change their shape.
I have at least 3 valid reasons why pinning clothes on mannequins can make you lose sales:
CHANGE SHAPES OF CLOTHES
Using pins to make something appear more fitted or alter the shape of clothes on mannequin to make it more appealing is a kind of ticking customers.
Use styling instead and give customer a good reason to buy that item for its particularity by putting accessories and make it more wearable.
CHANGE SIZE OF CLOTHES
Using pins to make a too-big-size item fit the mannequin.
This practice means missing one of the main basic rule of Visual Merchandising : selling.
If you don’t have stock enough to cover all the size chart and support customers requests is totally pointless to dress up a mannequin with a bigger size and pin it to make it more fit as an average size : you are suggesting to the customers something that at the end is not available to buy.
This can either drive you to losing the sale or losing their trust as well.
Is much better to pick a different item that you have enough stock in the right size.
ADAPT TO MANNEQUIN SHAPE
Using pins to adapt clothes on mannequin shape when mannequins and clothes selection do not match together is a huge problem.
Every brand or store have a target to refer to, so stock of products and mannequins should reflect that buying persona.
Nowadays there are so many different mannequins shapes that is mandatory to find the right one matching your target and clothes selection.
Always choose mannequins wisely.
Visual merchandising is about silently selling clothes, suggesting and proposing through styling of mannequins and display and not tricking customers faking something they will not obtain.
Find more about this topic in my video down below
See you soon